Internet dating scientists
Dr Dyrenforth asked more than 20,000 people about their relationships, and also assessed their personalities. As Dr Finkel puts it, “I wouldn't have a problem with companies claiming that their matching algorithm could increase the chances of developing a lasting relationship by a tiny amount; I get concerned, though, when companies claim they can find your soul mate for you.” Surely, however, the chances of finding that magic other are increased by the second thing internet dating brings: oodles of choice?Members of couples with similar personalities were indeed happier than those whose partners were dissimilar. But here, too, things are not as simple as they might seem.Half a dozen bonbons, or a dozen bottles, are easier to pick between than 30 or 40.
If you can name something or provide people with a link to get there, then do it.
Indeed, even the very volume of alternatives may be a problem.
Studies on consumer choice, from boxes of chocolates to restaurant wine lists, have shown that less is more.
Those studies found that some people tend to exaggerate or lie about themselves and their accomplishments.
Researchers expected that profiles that were presented with high selective self-presentation--those who sounded perfect--and high warranting-- those who provided specifics that could be traced to a real person--would be the most popular.